Newsletter

Task 1: What type and for whom?

• a newsletter is a more simple form of giving out information. It is much more informal than a magazine. Decide what kind of newsletter you wish to create.
• choose the age group of your audience (teens, adults, young children, everyone).
• choose the focus of the content (see the teacher before continuing with the next step). This may be used as a school newsletter or for community information. If you choose to use Vincent Massey students as your audience, good articles will be added to the school on-line newsletter. You may include digital images, but these can not be used on the web site.
• research the content of your newsletter. This might include interviews of students, teachers, community members. Save all information in a word processing file.
• gather graphics/pictures/drawing/advertisement etc. that you wish to add to your newsletter.

  NOTE: pay close attention to copyright and intellectual property rules. You must not "steal" other people's information unless you credit them. You will not receive perfect marks if the content of your newsletter is not your own. In a school newsletter, you may add poems, jokes, etc. belonging to fellow students, so long as you have their permission in writing.

Task 2: Layout:

• decide on how this newsletter should look
  • examples and ideas from the World Wide Web. Also check the magazine rack at your local 7-eleven!
    • newsletter design
    • desktop publishing tips
    • Avoid these Newsletter Design and Typography Pitfalls
    • put-it-in-writing

Task 3: Putting it together

• In AppleWorks or Microsoft Word, insert the content and graphics into a newsletter format. The best way to have control over your layout is to use text boxes and columns (frames).
• Make sure you have the following included:
  • title
  • two or more relevant graphics
  • different font sizes
  • publication date
  • at least four other pages
  • include at least one advertisement.
  • one full length article - with NO errors (have someone else edit your written work)

Task 4: Evaluation

• See the teacher for one last time on this project

Travel Brochure

You will be examining travel brochures to see what is important in making them effective. Then you will be inventing your own brochure for a vacation resort of adventure trip using the information you have discovered.

Task 1: Where to go?

• look at travel brochures, advertisements in magazines or on the Internet for information about vacation resorts or adventure trips.
• find 3 brochures and/or Internet advertisements. Keep copies and Internet addresses available for the class to see. Describe what you like and what you don't like about the layout. How effective are each one of these brochures in persuading you to go there? This discussion must be written up in your log.
• based on your research above, decide for yourselves what the four most important layout techniques or methods used in travel advertising appear to be. Make notes about this information in your log.
• if you are going beyond the planet earth, your research resources need to be added to your log as urls (Internet addresses) or other references

Task 2: Planning to wow people

• You must now invent a vacation resort or adventure trip that has the following:
• Decide on who your target clientele is, in other words what kind of people you want to serve, for example, teenagers.
• If you are inventing a resort, what are the facilities your resort offers. If you are inventing an adventure trip, what type of trip and places will your adventurers visit?
• What types of special services will your resort or adventure offer?. For example, room service, diving lessons, guides, sailboats, etc.
• What kind of activities are available at your resort or adventure that would be attractive to your clients?
• You can make notes on all these ideas in you log.
• Remember to SAVE.

Task 3: How will all this look?

• Write the descriptions that will be placed in your brochure. Make the descriptions attractive to your clients, in other words, why should they come to your resort or adventure. Make sure there are no grammar or spelling errors. Save these in your log or in a separate word processing document.
• Gather the photographs, scan them if necessary, or draw pictures that will be included in your brochure.
• On a piece of scratch paper, sketch how you want your brochure to look. It must have an even number of pages and be a bi-fold or trifold.

Task 4: The lovely layout

• check that you know how to make a bifold or trifold layout in AppleWorks or Microsoft Word. Note that AppleWorks is a better desktop publishing software.
  • trifold techniques in AppleWorks
• If you wish, you may make a travel brochure that will work on the Internet - use Microsoft Word or Adobe PageMill. If you are not used to making web pages, please DO NOT use this as an opportunity to learn. There is a module that will help you with this.
• Begin to cut and paste and insert graphics into your brochure. The most effective way to do this is to use text boxes and columns. Check that you know how to use these before you start, or ask the teacher.

Task 5: Evaluation

• See the teacher for one last time on this project

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